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The Work of Dimitris Savvakos

The Happy Heart

Onassis Cardiac Surgery Center | 2023

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For the 30th anniversary of the Onassis Cardiac Surgery Center, we’ve created “The Happy Heart”, a campaign that reminds people that a healthy lifestyle is the main path to a healthy heart. As the campaign’s main video points out, a broken heart can be caused rather by bad habits than by… bad break ups, while the rest of the campaign urges people to adopt healthy habits by presenting little everyday mishaps that can prove themselves really good for the heart..

Credits

Chief Creative Officer: Panos Sambrakos

Creative Director: Maria Kanellopoulou

Senior Art Director: Eirini Eleftheriadi

Art Director: Aggeliki Theodorou

Agency: Ogilvy Greece